OW Smell Made Digital
OW Smell Made Digital is developing a digital platform for creating and delivering scents, combining AI and scent databases with new hardware to 'print' smells. Their initial focus is on sleep improvement using personalized scents and biofeedback, but they plan to expand into digital media, retail, and other sectors. The company's technology is based on research from the University of Sussex and University College London.
Funding Round: Pre-Series A
Funding Amount: £2.2M
Date: 08-Aug-2024
Investors: Parkwalk Advisors, Innovate UK
Markets: Sleep Tech, AI, Digital Media, Retail, Immersive Events, Automotive, Healthtech, Software Development
HQ: Cambridge, Cambridgeshire, United Kingdom
Founded: 2019
Website: https://hynt.net/
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